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iamshadow21:
copperbadge:
hilaritatis:
copperbadge:
You know, I’m seeing a lot of discussion of this on my dash and have zero interest in putting a target on my back by responding to the actual posts, but I just want to remind everyone that
a) A movie does not endorse the advertisers who buy ad space from the cinema to play before the movie. Captain Marvel was absolutely made with the support of the USAF, that’s in the credits, and we can talk about that and we can talk about institutionalized violence in cinema and the way the Pengaton is in bed with Hollywood, but if you’re going to criticize a film you can’t use ads it has no control over to do so.
b) The USAF ads you may see before Captain Marvel are not part of the movie and aren’t required to be shown before the movie by the studio, and I know this because at three different cinemas on three different days in Chicago (Roosevelt ICON, Navy Pier IMAX, Arclight) I saw Captain Marvel with zero ads for the Air Force of any kind.
c) If you don’t want to see the ads for the Air Force ahead of your movie and are near an Arclight cinema, they have a no-ads (previews only) before the movie policy. And they also have the best popcorn.
You can absolutely 100% criticise the air force for showing those ads and trying to get impressionable people to join up, though.
Oh, for sure. But the super shady recruitment tactics of the US military is something that should be a separate conversation from criticism of Captain Marvel as a propaganda film – the use of film for recruitment can be a part of that conversation, but I think if we’re going to discuss what Captain Marvel is and isn’t, as a piece of entertainment and/or propaganda, USAF ads running before it because they bought ad space just like Nike and Coke and Target did shouldn’t be included as part of the work.
(For the record, I believe Captain Marvel actually is less pro-military than almost any other Marvel Studios film, and most Hollywood-produced films for that matter, and I think it’s getting the bullshit it’s getting because it’s a woman-led film. I am seeing ten thousand more posts about Captain Marvel’s relationship with the military than I ever have about the ex-Army or ex-Air Force male characters that are all over Phase 1.)
It’s not just the US, Australia had a combined defense forces ad aimed at young women before Captain Marvel out here. It was literally a ‘see the world! meet new and interesting people’ ad, like it’s 1915 all over again. I mean, the US has a far, far bigger military, but other countries are milking this for all it’s worth, too. I think the only Marvel film I’ve seen at the movies in the last few years that didn’t have one was Spider-Verse.
(Your picture was not posted)
iamshadow21:
copperbadge:
hilaritatis:
copperbadge:
You know, I’m seeing a lot of discussion of this on my dash and have zero interest in putting a target on my back by responding to the actual posts, but I just want to remind everyone that
a) A movie does not endorse the advertisers who buy ad space from the cinema to play before the movie. Captain Marvel was absolutely made with the support of the USAF, that’s in the credits, and we can talk about that and we can talk about institutionalized violence in cinema and the way the Pengaton is in bed with Hollywood, but if you’re going to criticize a film you can’t use ads it has no control over to do so.
b) The USAF ads you may see before Captain Marvel are not part of the movie and aren’t required to be shown before the movie by the studio, and I know this because at three different cinemas on three different days in Chicago (Roosevelt ICON, Navy Pier IMAX, Arclight) I saw Captain Marvel with zero ads for the Air Force of any kind.
c) If you don’t want to see the ads for the Air Force ahead of your movie and are near an Arclight cinema, they have a no-ads (previews only) before the movie policy. And they also have the best popcorn.
You can absolutely 100% criticise the air force for showing those ads and trying to get impressionable people to join up, though.
Oh, for sure. But the super shady recruitment tactics of the US military is something that should be a separate conversation from criticism of Captain Marvel as a propaganda film – the use of film for recruitment can be a part of that conversation, but I think if we’re going to discuss what Captain Marvel is and isn’t, as a piece of entertainment and/or propaganda, USAF ads running before it because they bought ad space just like Nike and Coke and Target did shouldn’t be included as part of the work.
(For the record, I believe Captain Marvel actually is less pro-military than almost any other Marvel Studios film, and most Hollywood-produced films for that matter, and I think it’s getting the bullshit it’s getting because it’s a woman-led film. I am seeing ten thousand more posts about Captain Marvel’s relationship with the military than I ever have about the ex-Army or ex-Air Force male characters that are all over Phase 1.)
It’s not just the US, Australia had a combined defense forces ad aimed at young women before Captain Marvel out here. It was literally a ‘see the world! meet new and interesting people’ ad, like it’s 1915 all over again. I mean, the US has a far, far bigger military, but other countries are milking this for all it’s worth, too. I think the only Marvel film I’ve seen at the movies in the last few years that didn’t have one was Spider-Verse.
(Your picture was not posted)
